Effective date: 8 October 2026
This Privacy Policy explains what information Wild Kit Guide collects when you visit our website, how we use it and the choices you have.
Who we are
Wild Kit Guide is an outdoor gear guide website at https://wildkitguide.com. In this policy, “we”, “us” and “our” refer to Wild Kit Guide.
Information we collect
- Server logs. Like most websites, our hosting provider automatically records technical details such as your IP address, browser type, device type, referring page and the date and time of your visit.
- Cookies. Small text files stored on your device that help the site work, measure visits and, where used, support advertising and affiliate tracking. You can block or delete cookies in your browser settings.
- Comments. If comments are enabled and you leave one, we collect the name, email address, website and comment text you submit, along with your IP address, so we can display and moderate comments.
- Contact messages. If you get in touch, we receive your email address and anything you include in your message.
Google Analytics
We use Google Analytics, connected through Google’s Site Kit plugin, to understand how visitors use the site, for example which pages are popular and how people find us. Google Analytics uses cookies to collect anonymous usage statistics. You can learn more in Google’s Privacy Policy, and you can opt out with the Google Analytics Opt-out Browser Add-on.
Google AdSense and third-party advertising
We may show ads served by Google AdSense. Third-party vendors, including Google, use cookies to serve ads based on a user’s prior visits to this website and other websites. Google’s use of advertising cookies enables it and its partners to serve ads to our users based on their visits to this site and/or other sites on the Internet.
You may opt out of personalised advertising by visiting Google Ads Settings. You can also opt out of some third-party vendors’ use of cookies for personalised advertising by visiting www.aboutads.info/choices. Where required by law, we will ask for your consent before personalised ads are shown.
Amazon Associates
Wild Kit Guide is a participant in the Amazon Services LLC Associates Program. When you click an Amazon link on our site, Amazon may set cookies so that qualifying purchases can be credited to us. Amazon’s own privacy notice applies to that processing. See our Affiliate Disclosure for more detail.
Security and caching
We use the Wordfence security plugin to protect the site from spam, attacks and abuse. It may log IP addresses, browser details and request information, and may set cookies to tell real visitors apart from bots. We also use a caching plugin to make pages load faster, which may keep short technical logs.
How long we keep information
We keep information only as long as we need it. Server, security and caching logs are kept for a limited period and then deleted or overwritten. Comments are kept for as long as they remain on the site. Contact messages are kept for as long as needed to deal with your request, and then deleted. Analytics and advertising data are kept according to Google’s retention settings.
Your rights
Depending on where you live, including under UK GDPR, EU GDPR and California privacy law (CCPA), you may have the right to:
- ask what personal information we hold about you and get a copy of it;
- ask us to correct information that is wrong;
- ask us to delete your information;
- object to or restrict certain uses, and withdraw consent at any time;
- opt out of personalised advertising, using the links above.
We do not sell your personal information. To make a request, contact us using the details below. You also have the right to complain to your local data protection authority, such as the Information Commissioner’s Office in the UK.
Children’s privacy
Wild Kit Guide is not aimed at children under 13, and we do not knowingly collect personal information from them. If you believe a child has sent us personal information, please contact us and we will delete it.
How to contact us
For privacy questions or requests, please visit our Contact page, where our email address is listed.
Changes to this policy
We may update this policy from time to time, for example if we add new tools or advertising. When we do, we will change the effective date at the top of this page. Please check back occasionally to stay informed.